Working with Nvidia iRay, I have been advancing photo realistic rendering as a design strategy for connecting clients with their vision early on in the process. What they see is what they get.
A block of Maple with Ambit-Limen engraved. Within the engraving is a 1/8" layer of blue vinyl and 3/4" glass letters.
Rendered a studio environment, the overhead lighting apparatus can be seen across the reflective surface of the glass.
Plastic Segments and Nodes revolving around 360 degrees in the studio rendering environment. Not the scene lights reflection on the objects.
The word "Design" was added in during post processing software Adobe After Effects to demonstrate attaching text to pixel fields to create dynamic labeling in a rendered scene.